into have worked as lighting consultants to ASICS for over 6 years completing more than 90+ stores Europe wide, into Director Darren Orrow leads a team of five, comprising lighting designers and project managers to service ASICS as a client internationally. The lighting concept is energy efficient, all LED and tailored to different product types and displays, to help zone areas and to create a theatrical environment.

into are very proud that our longstanding relationship with ASICS continues with the development of this fantastic new retail concept. The lighting concept is tailored to suit each of the ASICS brands within the store, further enhancing their own visual identity whilst the overall scheme provides a homogenous lighting design creating theatre and providing the desired ambience throughout. Our work for ASICS continues with the lighting concept being applied to new stores throughout Europe, the USA and rest of world.

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