Brief

Into Lighting were brought on board by the designers to help develop a brand new concept for Orange high street stores that would then be rolled-out across the UK.  The store had to bring something enticing to a competitive environment.

Concept

Moving pulses of light chase around the perimeter of the shop from orange disc light-boxes at a high level, this effect was triggered by infra-red sensors when customers entered. Circular ceiling light boxes follow the same language and gently mix between two colours.  There was no general ambient lighting. Instead the product walls and podiums were spot lit with metal-halide sources in adjustable gimbal luminaires, giving dramatic highlights.

Result

Eye-catching dynamic lighting with colour and accenting stimulated customer interest. The successful lighting concept delivered within narrow budgets and had a specification that could be delivered within a swift program of store openings.

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High Street Retail