News

into were appointed to work with ASICS and interior designers Brinkworth to develop a lighting blueprint for ASICS next generation retail concept. The new concept Brussels store offers the brand’s latest sports performance collections together with running services, a digital consumer journey linked to the ASICS RunKeeper app and a community fitness space. Following the store’s worldwide premiere in Belgium earlier in the year, the new retail concept is rolling-out in ASICS stores and across a selection of point of sale areas globally. Flagship stores have recently been completed in Amsterdam, Paris, Berlin, and London. Read more here: www.into.co.uk/flagship-retail/asics-regent-street/