into – Euroluce Milan update

May 9, 2017

Milan design week is the biggest design festival of the year and we had 3 days to tackle it. Armed with a solid action plan, together with comfy shoes my colleague Charlotte and I were ready for business! From the airport we eagerly headed straight to the Salone del Mobile where we spent the entire day in design heaven.  The show incorporates Euroluce which is an area of 4 large halls dedicated to lighting. We were impressed with the industry leaders stands such as Flos, who had turned part of their stand into a garden to show off their new exterior products and guided you round the rest of the stand so you were fully immersed in each new product on show. For me, the new product range highlights include Fontana Art, Il Fanale and Penta. Design emphasis seems to be on indirect light sources, glass opal globes, stripped back design and a focus on materials such as brass, copper and stainless steel. The next two days were dedicated to exploring the 4 design districts of central Milan which comprised of installations, pop up shows and exhibitions. Amongst this, was an exciting collaboration between Tokujin Yoshioka design and LG. The large scale lighting installation combined the designers new chairs with LG’s OLED televisions and new lighting technology. Cos x Studio Swine created an enchanting multi-sensory experience within a black-cloaked room where a six metre tree produced milky-white bubbles which softly floated down before popping into a silky puff of glowing dust, paired back lighting helped to enhance the space. Pop up show highlights consisted of Moooi, who created a luxury hotel experience where each room of the hotel showcased different products and designs. Delta light likewise had put a lot of thought into their exhibition space including both interior installations and a beautiful hidden garden which showcased the exterior products. Milan is known as the design capital of the world and the 2017 Design festival did not disappoint!  It was a privilege to see some of today’s most innovative and inspiring lighting designs, and to witness how these designs, however simple or extravagant play such an important role in enhancing all forms of design.  We look forward to seeing which trends and styles will be prominent next year. Written by Johanna Paice, Senior Lighting Designer at into lighting. into-lighting-Euroluce(1)